Keeland is married to a man whom she has known since they were in grade school. Three of her short stories have been adapted into films by Passionflix, and her full-length novel, Egomaniac, is currently optioned for film by TaleFlick. The title of the book started a trend among romance novelists to include the word "cocky" in their titles. The book was listed on USA Today and New York Times bestsellers. The first of which, Cocky Bastard (2015), was about a cross-country driver who gets in a romance with a guy who fixed her flat tire.
Keeland has been collaborating with Penelope Ward on a number of contemporary romance novels. The book debuted at #1 on the Wall Street Journal bestseller list and spent 6 weeks on the USA Today bestseller list. In 2021, Keeland published The Invitation, a book about a woman who crashes a wedding only to be caught by a handsome groomsman. The book debuted at #1 on The New York Times and the Wall Street Journal bestseller lists and spent 6 weeks on the USA Today bestseller list.
In 2016 Keeland published Bossman, a book about a boss who falls for one of his employees. She is represented by Kimberly Brower of Brower Literary & Management. Since then, she has published thirty-one full-length novels, and her work is translated in twenty-seven languages and available as animated games. Though she never intended on publishing it, she was inspired to take a chance after being displaced from her home due to damage from Hurricane Sandy. In January 2013, Keeland published her first novel First Thing I See. and her full-length novel, Egomaniac, is currently optioned for film by TaleFlick.
Her short stories, Dry Spell, The Merry Mistake, and Scrooged were turned into movies by Passionflix. Fourteen of her novels have appeared on the New York Times bestseller list, and Bossman placed at #1 on both The New York Times and Wall Street Journal bestseller lists. Her books have become bestsellers on New York Times and USA Today listings, have been translated worldwide, and have appeared on the German, Brazilian, and US bestseller lists. Vi Keeland is an American author associated with Montlake Romance.
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